Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.As a reminder, Google launched ad customizers a decade ago, in 2014. The reminder email was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the email says:Reminder: Ad customizers for text ads, expanded text ads...
The Maui wildfires were the deadliest in the United States in more than 100 years, research from the National Fire Protection Association shows.
The Maui wildfires were the deadliest in the United States in more than 100 years, research from the National Fire Protection Association shows.
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.This was spotted by Mike Hardaker and he shared this screenshot with me on X - here it is:I tried to replicate it, but I was unable to. I suspect this is some sort of weird bug?I mean, I was able to see the normal carousel ads:I also saw the right side ads:And those new vertical tall ads:This...
Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for "similar products."This was spotted by Khushal Bherwani who posted this screenshot on X:Google Ads tested a show similar button in shopping ads. We've seen shop similar features and similar products, as well as related products. Google loves query...
Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground, he said.Everyone in the SEO/SEM space is talking about this article and I came back to the SEO on fire. If you have not read it yet, you should.Update: I added Google's statements to this below:I'll...
AFR is still investigating the fire.
Google is rolling out dark mode to all Google Drive web app users. If you aren't prompted about the new feature, however, you'll need to dig into settings to change your theme.