Report: How Prabhakar Raghavan Killed Google Search

seroundtable.com— Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground, he said.Everyone in the SEO/SEM space is talking about this article and I came back to the SEO on fire. If you have not read it yet, you should.Update: I added Google's statements to this below:I'll...

TechSpot—Who is Prabhakar Raghavan and why is he accused of killing Google Search?. A study earlier this year by German academics verified what many users of Google search had long suspected: the search engine, once the gold standard for such activities, had been getting worse. The reason, the researchers concluded, is that too much low-quality content was being optimized to appear higher inRead Entire Article

PPC Land—Google AdSense updates reporting thresholds for Custom Channels and Search Styles. Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.

Search Engine Land—Report: Google Search CPC up 13% YoY; ad spend growth slowing. Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.