When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
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For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
Liliane Landor, senior controller of BBC News International Services and BBC World Service director, is departing her role later this year amid “deep concerns” about sweeping cuts at the UK public broadcaster.
Arizona Public Service, Public Service Co. of Colorado, Salt River Project, Tucson Electric Power and a public power trade group urged FERC to approve the day-ahead market.
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
Ryan Truex soared to victory in Saturday's NASCAR Xfinity Series race,
The skin toasted Australian Minister of Defence, Richard Marles, who resembles, with each day, the product of an overly worked solarium, was adamant. Not only will Australians be paying a bill up to and above A$368 billion for nuclear powered submarines it does not need; it will also be throwing A$100 billion into the coffers of More
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As safe routes to school go in Manteca, the Airport Way crossing of the 120 Bypass is arguably the most unsafe. To contact Dennis Wyatt, email [email protected]