Podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York to talk up new show launches, improvements in measurement and ad targeting.
Samsung released an ad that seems to be shading Apple and its recent, controversial "Crush!" ad. about the dueling Samsung and Apple ads, here.
Apple ended up in a controversy last week after releasing its 'Crush' ad for the iPad Pro. Now, Samsung has released a follow-up commercial called 'UnCrush' taking a dig at the Cupertino giant.
In a post on X, actor Hugh Grant said the ad showed 'the destruction of the human experience courtesy of Silicon Valley'
The ad shows an animation of musical instruments and other symbols of creativity being crushed
2024 is shaping up to be the year of ads for Amazon Prime Video. In January the streaming service, which has long been ad-free, debuted an ad-based tier and instantly moved nearly all its users into that tier. Since then, the only way for Prime subscribers to avoid ads has been to pay an extra $3 per month. Pretty soon, that $3 option may be more compelling as Prime Video is planning to increase the number of ways users will see ads and make shopping a key component of those ads. more...
Check out the details on what earned Booking.com this designation and what regulations gatekeepers like Booking, Google, and Meta must comply with under the Digital Markets Act.
During its “Let Loose” event on Tuesday, Apple introduced the . However, the product was unveiled with a rather intriguing and controversial ad, which shows things like musical instruments, camera lenses, and books being destroyed by a hydraulic press – which then turns it all into the new iPad. But a lot of people didn’t like the iPad Pro ad, and it turns out that Apple may have been inspired by a very old LG ad. more
This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.
The problem is not the media, but the message. © 2024 TechCrunch. All rights reserved. For personal use only.
The problem is not the media, but the message. © 2024 TechCrunch. All rights reserved. For personal use only.
There was a time when streamers wooed potential customers with the promise of an ad-free experience. In recent years, however, companies such as Netflix, Amazon, Disney and more have hiked up their prices and made an ad-supported tier the most affordable option. Now, Netflix is taking the next step towards becoming a de-facto ad tech company by moving its development in-house, according to The Hollywood Reporter. Netflix announced the shift during its upfront preview, in which the company also...