On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.As a reminder, Google launched ad customizers a decade ago, in 2014. The reminder email was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the email says:Reminder: Ad customizers for text ads, expanded text ads...
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.This was spotted by Mike Hardaker and he shared this screenshot with me on X - here it is:I tried to replicate it, but I was unable to. I suspect this is some sort of weird bug?I mean, I was able to see the normal carousel ads:I also saw the right side ads:And those new vertical tall ads:This...
The Japan Fair Trade Commission is preparing to formally advise Google to change its advertising practices, after an investigation found it imposed anti-competitive restrictions through a partnership with Yahoo Japan, now a subsidiary of Line, Kyodo News reported.
Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure out. Ads are harder to control and more expensive, said Sweetgreen’s director of media and growth Jeff Lin at the Possible Miami advertising conference in Florida. “Make sure that you're establishing the right success metrics, and understand whether partners will drive the business objectives,” Lin said. He also urged the audience to not trust the measurement numbers provided...
Despite Google Search's dominance in paid media, dwindling click volume makes it a costly battleground.
Japan’s antitrust watchdog said Monday that U.S. search giant Google must fix its advertising search restrictions affecting Yahoo in Japan. The Japan Fair Trade Commission said in a statement that its recent study of Google’s practices showed it was undermining fair competition in the advertising market. Yahoo Japan Corp., which
Japan’s antitrust watchdog said Monday that U.S. search giant Google must fix its advertising search restrictions affecting Yahoo in Japan.
It is part of a push to make the digital tool 'the front door to the NHS' for routine care including booking appointments and checking test results.
Google is shutting down access to its PaLM API and wants developers to use the paid Gemini 1.0 Pro instead.
Sir Keir Starmer 's party are pledging to transfer train operators to public ownership within the first five years of a Labour government.
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.