The National Broadcasting Policy, as per a recent consultation paper, encourages the promotion of Indian content through streaming platforms.
NEW DELHI, (IANS) – In less than 50 years, our planet has lost 69 per cent of its wildlife population. To highlight this loss, and celebrate Earth Day, National Geographic India is back with its ‘One For Change’ initiative, which is now in its third […]
Want to learn how to create YouTube videos? You'll need a few tools for stable shooting and high quality sound.
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.
The latest mobile app upgrade is loaded with powerful Adobe Firefly generative AI tools that let you make standout content from anywhere.
Publishers are testing a TikTok feature that adds links to organic videos, and hoping it can help drive traffic to their sites.
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these […]
Adobe announced the launch of the all-new Adobe Express mobile app, which is a content creation tool powered by AI for users’ smartphones and tablets. This all-in-one app lets creators ideate, design, and share social media posts, videos, flyers, logos, and more. The mobile app uses Adobe’s creative suite and AI technology. Said Govind Balakrishnan, […]
NEW YORK CITY (VINnews) In a sickening and horrific display, protesters in Manhattan waved the flag of Hezbollah and proclaimed their “love” for the terrorist organization on Monday. Other protesters set US flags on fire and chanted “death to America”. Videos show at least one masked activist proudly displaying Hezbollah’s flag with the image of […]
A recent remark by IT Minister Ashwini Vaishnaw has shone light on Indian news publishers' demands for copyright protection against the advents of generative AI into the content creation realm. But is new legislation necessary in this regard? Are there alternative ways for IPR protection? We explore.