Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
In the second part of VentureBeat's interview, George Kurtz, CEO of CrowdStrike, emphasizes the increasing importance of having cybersecurity expertise and leadership on corporate boards.
Not only does OOH provide a platform for brands to promote green initiatives, but it also allows them to execute more environmentally friendly campaigns.
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads' retail media network and alongside CNET's tech-review-focused editorial content and measure whether ads seen on either platform drove sales. CNET's independent product reviews and expert picks will also be placed in Best Buy...
Customers and the industry believe that having the data, having it organized, and using the data not only for AI training but for other outcomes, is a big part of the platform story.
In what may be one of the most important and historic cases the U.S. Supreme Court has ever handled, the court heard almost three hours Read More
Dutch car-sharing platform SnappCar, which claims to be the largest of its kind in the Netherlands, has been fully acquired by AutoBinck Group — a shareholder in the scaleup since its founding in 2011. The ownership change also sees the return of SnappCar’s founder, Victor van Tol, in the role of the CEO. Van Told told local newspaper mt/sprout that the acquisition will enable faster decisions and eliminate the need for external investments. AutoBinck, which specialises in mobility and...
Idea Angela Rawlings had a decade ago for Snæfellsjökull has snowballed into a full-blown campaign with a team of 50 peopleStanding in the shadow of Iceland’s Snæfellsjökull, – a 700,000-year-old glacier perched on a volcano and visible to half the country’s population on any given day – in 2010, Angela Rawlings was struck by an unconventional thought.“It suddenly just came to me. What if the glacier was president?” said Rawlings. It was a seemingly unorthodox way to push forward a movement that...
Sony Group and Apollo Global Management are in talks to team up on a bid for Paramount Global, sources told The Post on Thursday. Paramount, controlled by media heiress Shari Redstone, has been con
The automaker Hyundai said it had paused its advertising on Elon Musk’s social media app, X, after a sponsored post from the company appeared next to antisemitic and pro-Nazi posts. Hyundai confirmed the pause in a statement to NBC News late Wednesday and said it was taking its brand safety concerns to Musk’s company. “We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said in the statement. Nancy Levine Stearns, a...
Automaker Hyundai said it had paused its advertising on Elon Musk’s social media app, X, after a sponsored post from the company appeared next to antisemitic and pro-Nazi posts. Hyundai confirmed the pause in a statement to NBC News late Wednesday.
Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.