Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads. But there was a lot, a lot of ad news announced and I will try to cover just the search stuff real quick for you all.This is all summed up nicely in this Search Engine Land post and by Google in...
BBB Scam Tracker has seen an influx of reports about scammers catching people off guard with pop-ups on their smart TVs.
Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season’s schedule. There are CEOs, A-listers, and the hope that their offerings are worthy of brands' time and media investment. But it's become more than jazzy PowerPoint presentations and celebrity sightings. In this episode of Yeah, That’s Probably an Ad, Europe brand editor Rebecca Stewart and...
Google TV's new "Find My Remote" feature helps users locate misplaced remotes by triggering a sound. Announced at Google I/O, the feature is included in the Android 14 TV update.
The American League Central teams have a four-game series starting Monday
Voters in Michigan, Pennsylvania, and Wisconsin get their first look Monday at an onslaught of Democratic attack ads against Donald Trump that will be coming their way for the remainder of the election cycle. The inaugural ad from the Democratic group American Bridge 21st Century features Anna Igler, a Wisconsin OB-GYN and mother of two, who decided to abort her third pregnancy due to a devastating fetal abnormality. Igler says she "had to end a wanted pregnancy because my baby was very...
Upfronts are industry gatherings where media companies present their upcoming programming and advertising opportunities to potential advertisers. This year's Amazon Upfront focused on Prime Video, Amazon's subscription streaming service.
This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.
Sen. Tim Scott (R-S.C.) on Sunday slammed a recent ad from President Biden's campaign that targets Black voters, calling it "insulting" while touting former President Trump's work for the Black community. When asked on CNN's "State of the Union," for his reaction to the ad, Scott said, "Well, here's what I can tell you, is
Although sports dominated for overall automotive industry impressions across May 13-19, the most-seen ads harnessed morning shows instead.
Australian public broadcaster SBS has commissioned a five-part food, travel and lifestyle series fronted by chef Guillaume Brahimi. Guillaume’s French Atlantic will be produced by Sydney-based Blink
How do you combat TV fragmentation? Bringing out Alicia Keys at 10 a.m. might do it. Throughout upfront week presentations last week, TV publishers pulled out all of the stops, creating experiential events for marketers, including the Netflix Experience and TelevisaUnivision's Casa Cultura; showcasing top talent at their presentations, with Keys at Amazon's event and Billie Eilish at YouTube's; and creating lavish after-parties where stars walked amongst us civilians, including Danny DeVito...