Philipp Schindler, Google SVP and chief business officer, said during the company's most recent earnings call that early testing in Q1 exhibited "strong traction." The executive added that pause ads are "commanding premium pricing from advertisers" and "driving strong brand lift results," likely suggesting a wider rollout could be justRead Entire Article
"You make yourselves out to be paragons of cool and champions of indie
Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.
Movie marketing always treads a fine line between actually giving you an indicator of what you’ll see in the final film and more about evoking a specific vibe—from made-for-trailer shots to hypothetical what ifs, it’s sometimes not always clear what part of it will actually be seen on screen when you’re in a movie theater. But that fine line gets much, much messier when you throw generative AI into the mix. A24 learned that the hard way last night when it released a series of promotional images...
The group representing Republican state financial officers announced it is forming a political arm in order to defend its members and push back harder against ESG. The State Financial Officers Foundation has been at the forefront of combating ESG, which stands for environmental, social, and governance. As financial firms have adopted ESG to guide investment […]
Terror group's spokesman says Iranian attack on Israel 'set new rules' for confronting Jewish state, calls increased action against Israel in the West Bank and Jordan
Iran-backed Hezbollah wants to avoid a regional war but will respond in kind to any Israeli escalation, Naim Qassem told NBC News in an exclusive interview.
BEIRUT — Iran-backed Hezbollah is determined not to ramp up its monthslong firefight over Lebanon’s southern border, but will respond in kind to any Israeli escalation, the political party and militia’s second-in-command told NBC News in a rare and exclusive interview. Naim Qassem faulted Israel and the United States for perpetuating tit-for-tat attacks that have killed hundreds in southern Lebanon and displaced tens of thousands of civilians on both sides of the Israeli-Lebanese border. The...
This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
The 2023-24 Premier League season has unfortunately been defined by a growing officiating crisis, as the clubs that comprise the world’s most famous football league have been taking increasingly hostile action toward the PGMOL, which is effectively the country’s union of referees. The first notable event came back in September when Liverpool Football Club put […]
Members of pro-Palestinian and pro-Israel groups in Los Angeles sometimes tussled, with reports that protesters used fireworks and pepper spray. It was hours before police restored calm.