Google offers a blueprint for brand success with YouTube Shorts Ads
by PPC Land
PPC Land— Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.
Digiday—NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categories. Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
seroundtable.com—Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%. Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
PPC Land—Roblox opens up video ads to all brands. Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.