Sydney Sweeney Explained How She Cleverly Orchestrated The “Anyone But You” Marketing Strategy, And It Proves She’s 10 Steps Ahead Of The Game
by BuzzFeed
BuzzFeed— “I was probably keeping everybody over at Sony marketing and distribution awake at night because I couldn’t stop with ideas.”View Entire Post ›
The Hollywood Reporter—Glen Powell Credits Sydney Sweeney for Successful ‘Anyone But You’ Marketing Campaign. “That’s people wanting what’s on the screen off the screen, and sometimes you just have to lean into it a bit — and it worked wonderfully," the actor says.
New York Post—Yes, Glen Powell and Sydney Sweeney leaned into romance rumors to market 'Anyone But You'. It seems that there are some “Unwritten” rules for fan engagement.
Los Angeles Times—Sydney Sweeney orchestrated faux Glen Powell romance to plug 'Anyone But You.' And it worked. Unwritten or totally scripted? Glen Powell applauded his "Anyone But You" co-star Sydney Sweeney for orchestrating a marketing campaign for the hit rom-com that hinted at an alleged romance between the two leads. It was straight out of the rom-com marketing days of yore. And it actually worked, thanks to its comely co-stars and a little help — OK, a lot of help — from TikTok. Sweeney, an executive producer on the scantily clad, Australia-set adaptation of the Shakespearean comedy "Much Ado About...