When sports marketing moves at the pace of the game, Coca-Cola can’t keep its campaigns or creativity bottled up. At the beginning of this year’s NCAA men’s and women’s March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, “Free Throw Madness.” The spot featured college fans from Tennessee, Duke (including alum and ESPN analyst Jay Williams), Connecticut, South Carolina (including graduate and...
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
Cameras captured Bueckers as she cheered and recorded her teammates getting up on stage and welcomed into the WNBA. Fans then took to social media to appreciate her excitement.
Sweden has become the first country to refuse to use Video Assistant
Tommy Robinson fans have explained why they felt the need to campaign on St George's Day in London in a viral video.
Bill Belichick saved his personality for his post-coaching career.
Liverpool have been far from at the races in Jurgen Klopp’s final game in charge of a Merseyside derby. Ibrahima Konate certainly hasn’t helped matters with a less-than-satisfactory per
Not since 2017 have so many Canadian teams made it to the Stanley Cup playoffs. And not since 1993 has Canada claimed a Stanley Cup championship.
A spokeswoman for the University of Kentucky said the school is "distressed to hear disturbing allegations" of sexual assault leveled against former swimming
Former Kentucky forward Zvonimir Ivisic announced his decision to transfer to Arkansas and reunite with head coach John Calipari on Monday. Ivisic made the
Tom Holland remains your friendly neighborhood, supportive boyfriend. The Spider-Man actor shared a tribute to his girlfriend Zendaya after the April 26 release of her latest project, the
The Los Angeles Lakers seemed on their way to a big win in Game 2 of their first-round series against the Denver Nuggets on Monday, but a fourth-quarter