• Apple’s latest acquisition fuels rumors of iPhone on-device AI capabilities

    Apple has more or less confirmed that they are working on their own AI technology. The rumors are claiming that the next iOS update could focus heavily on AI. We have also heard the rumored A18 chipset could feature additional hardware support for AI on the iPhone. Now according to a report from French business magazine Challenges, they claim that Apple has acquired a French startup that specializes in on-device computer vision technology. Why is this important? This is important because we have...

    • HOLA

    Miss AI: The world’s first beauty pageant for AI is coming

    AI influencers and models will soon be able to battle it out for the title

  • Apple Reportedly Slashing Apple Vision Pro Shipments Due To Poor Sales, X Pretends To Be Shocked A $3,500 VR Headset Didn’t Sell

    Source: NurPhoto / Getty / Apple Vision Pro Not even Apple could make a big splash in the VR/AR space. According to reports, the company Steve Jobs built is slashing shipments of its latest product, the Apple Vision Pro. Reliable Apple analyst Ming-Chi Kuo claims that the tech giant is cutting Vision Pro shipments to 400,000-450,000 units while the market predicts 700,000–800,000 units or more. Apple’s headset allegedly flopping signals that the demand for the $3,500 headset was not as high...

  • What happens when you report your Apple device as stolen?

    If your Apple device is stolen, you’re probably wondering what you can do to get it back.  Device thefts have become an increasingly common problem in recent years, with Apple products considered particularly lucrative targets for criminals looking to make some quick cash reselling your tech. The Met recently revealed that 57,174 mobile phones were reported stolen between October 2022 and October 2023 in London alone, with the figures indicating a 28% increase in mobile phone robbery in...

    • Neowin

    Apple in talks with OpenAI to bring AI features to the iPhone

    Apple is discussing with OpenAI about incorporating AI features on the next version of its iPhone operating system, iOS 18, just a few weeks before Apple's Worldwide Developers Conference (WWDC).

  • Apple’s Marketing Head for Vision Pro Retires

    Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role. Frank Casanova has worked at the Big Tech firm for 36 years, according to a Wednesday (April 24) Bloomberg report. Casanova left the company last week, Bloomberg said, citing an update on his LinkedIn page. Casanova was involved in expanding the iPhone to […]

  • Apple Reportedly Developing Its Own Custom Silicon for AI Servers

    Apple is said to be developing its own AI server processor using TSMC's 3nm process, targeting mass production by the second half of 2025. According to a post by the Weibo user known as "Phone Chip Expert," Apple has ambitious plans to design its own artificial intelligence server processor. The user, who claims to have 25 years of experience in the integrated circuit industry, including work on Intel's Pentium processors, suggests this processor will be manufactured using TSMC's ‌3nm‌...

  • iOS 18: The latest on Apple's plans for on-device AI

    When WWDC kicks off on June 10, there will be a lot of attention on Apple’s plans for new artificial intelligence features. In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman reiterates that one of Apple’s primary focuses will be on privacy and on-device intelligence. more

  • Apple Releases Open Source AI Models That Run On-Device

    Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the CoreNet library, and four instruction tuned models. Apple uses a layer-wise scaling strategy that is...

  • Apple Acquires French AI Company Specializing in On-Device Processing

    Apple has acquired the Paris-based artificial intelligence startup Datakalab amid its push to deliver on-device AI tools. Datakalab specializes in algorithm compression and embedded AI systems. The acquisition, finalized on December 17 last year, was quietly conducted but noted in a European Commission filing spotted by French publication Challenges (via iPhoneSoft). While the financial details of the transaction remain undisclosed, the move is almost certainly part of Apple's broader...

  • Gurman: Apple Working on On-Device LLM for Generative AI Features

    Apple is developing its own large language model (LLM) that runs on-device to prioritize speed and privacy, Bloomberg's Mark Gurman reports. Writing in his "Power On" newsletter, Gurman said that Apple's LLM underpins upcoming generative AI features. "All indications" apparently suggests that it will run entirely on-device, rather than via the cloud like most existing AI services. Since they will run on-device, Apple's AI tools may be less capable in certain instances than its direct...

  • Microsoft brings OneNote to the Apple Vision Pro -- with a key limitation

    Word and Excel were available on the Apple Vision Pro at launch, but now Microsoft is expanding its apps with an earlier than expected release of its note-taking app, OneNote. Microsoft OneNote on Apple Vision Pro (Source: Microsoft) While Microsoft committed to all of its Microsoft 365 apps being available on the Apple Vision Pro, at launch it concentrated on its main applications, Word, Excel, PowerPoint and Teams. Now the company has announced that Microsoft OneNote has joined the...