NBC's Olympics plans have heart monitors, Snoop Dogg, a strong hint of desperation
by The A.V. Club
The A.V. Club— The Olympics are almost upon us once again—that hallowed event where humanity comes together, once every two years, to ask itself the big, important questions that define us as a species. What is the pinnacle of human athletic achievement? How do some of these people swim so fast, and why? And, of course, the most important question of all: Why the fuck can’t NBC make any money off of the Olympics any more? That’s certainly the question the network is asking itself this year, if a recent...
TheBlaze—NBC to attach heart rate monitors to athletes' parents during 2024 Olympics — possibly with onscreen sponsors. NBCUniversal is making big changes to its 2024 Summer Olympics coverage from Paris, France. In addition to reeling in network stars, the broadcaster will have parents of Olympic athletes wearing heart rate monitors to gauge their stress levels.With a gigantic investment into Olympic coverage, the media giant is admittedly looking to broaden its audience beyond a typical demographic for the summer games in Paris. NBC Sports President Rick Cordella even stated that the network would be using the...
The Washington Times—NBC will use heart rate monitors to show reaction of parents of Olympic athletes live on air. In an effort to jazz up its broadcast of the 2024 Paris Olympics, NBC is planning to use five heart rate monitors to show the reactions of parents of certain athletes during events.
Cracked—Did ‘30 Rock’s Jack Donaghy Come with NBC’s Latest Awful Idea for the Olympics?. By Keegan Kelly Published: April 21st, 2024