World's First Sports Bar Dedicated To Women's Sports Expands With Investment From Reddit Founder

International Business Times UK— The Sports Bra is gearing up to expand and franchise after Reddit co-founder Alexis Ohanian was announced as the company's first-ever investor.The Sports Bra, a pioneering establishment, was the first of its kind to exclusively showcase women's sports when it debuted in Portland in April 2022.The 776 Foundation, led by Ohanian, is set to significantly bolster the expansion of The Sports Bra. Moreover, any returns on investment will be directed towards the advancement of girls' and women's...

CNN—Olympic champion Peres Jepchirchir wins London Marathon women’s elite race and breaks women’s-only world record. It was billed as a race that would be harder to win than the Olympic marathon gold in Paris and the London Marathon’s elite women’s race did not disappoint as reigning Olympic champion Peres Jepchirchir won a hugely competitive race and set a new women’s-only world record. Jepchirchir, regarded as one of the greatest female distance runners of all time, raised her arms in jubilation as she crossed the tape in two hours, 16 minutes and 16 seconds. The Kenyan broke the women’s-only record – the...

WBOY—Students who protested Save Women’s Sports Act ruling at meet barred from next competition, lawsuit filed. The five students who forfeited a shot-put competition on April 18 in protest following the Fourth Circuit Court of Appeals' ruling to block West Virginia's Save Women’s Sports Act have been barred from competing in the event in their next track and field meet.

Digiday—Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?. As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?