Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
by Digiday
Digiday— There is a sense from agency sources that marketers are paying more attention to their paid search efforts this year.
Digiday—Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession. This week’s Future of TV Briefing looks at how TV and streaming ad sellers looking to make more outcome-oriented pitches in this year’s upfront market.
seroundtable.com—Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More. Google announced they are rolling out AI Overviews in the US and many searchers want to turn it off, and some content creators want to opt out of them. Google also announced new AI search features that will roll out soon
Digiday—Research Briefing: Marketers are set to increase their upfront spending this year. In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.