How The Sports Bra Sold Its Game Plan to the World
by Adweek
Adweek— Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place for underrepresented communities to come together and watch underscreened sporting events. In February 2022—before Reddit co-founders, before pop-ups with Athletes Unlimited in Chicago or Aflac and Togethxr at March Madness, before becoming a New York Times Crossword and Jeopardy! clue and...
NBC4 Washington—The Sports Bra, Oregon pub for women's sports fans, plans national expansion. The expansion will be boosted by funding from a foundation created by Reddit co-founder Alexis Ohanian, who is married to tennis legend Serena Williams.
KTVZ—Oregon's Sports Bra, a pub for women's sports fans, plans national expansion as interest booms. By CLAIRE RUSH Associated Press PORTLAND, Ore. (AP) — On a recent weeknight at this bar in northeast Portland, fans downed pints and burgers as college women’s lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S. soccer legend Abby Wambach mounted above
KTVZ—Oregon's Sports Bra, a pub for women's sports fans, plans national expansion as interest booms. By CLAIRE RUSH Associated Press PORTLAND, Ore. (AP) — On a recent weeknight at this bar in northeast Portland, fans downed pints and burgers as college women’s lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S. soccer legend Abby Wambach mounted above