Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
Millions of Android and iPhone Users are advised by Google to quickly check "Suspicious Login" alerts.
Security and privacy have been hot topics for a long time (and that's not going to change any time soon). One means of achieving privacy on the internet is to either change or obfuscate your IP address, so evildoers and/or third parties aren't able to track you or keep a history of your browsing traffic.Also: This Linksys Wi-Fi 7 mesh router makes reliable wireless throughout your home so very easyChanging your IP address might sound like a task that requires a computer science degree -- but...
Make 2024 the year you become a master of search marketing: Attend the SMX Master Classes, live online February 28-29!
A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concerns, saying, "Chrome has not made any recent updates to its IP protection proposal."Anu detailed out the three top-level concerns advertisers may have with Google Chrome IP masking:(1) For ad location targeting, you’ll only have the option to target...
If Google Maps location sharing shows as offline, don’t worry. This issue can arise due to various settings on your or the sharer’s device that may restrict the proper functioning of location services. Here’s how to troubleshoot and resolve this problem! 1. Disable and Re-enable Location Sharing Refreshing the location-sharing feature can often resolve temporary […]
Alphabet has announced its first dividend and a $US70 billion ($A107 billion) stock buybuck, cheering investors who sent the stock surging nearly 16 per cent after the bell. The Google parent is returning capital while spending billions of dollars on data centres to catch up with rivals on generative artificial intelligence. The dividend will be […]
Gary Illyes from Google said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasite SEO in the most recent Google algorithm update. He was quoted as saying, "We have already done stuff against Parasite SEO; the recent update is the proof."Nikola Minkov posted this on X saying, "More from Gary Illyes, We have already done stuff against Parasite #SEO; the recent update is the proof."Here is that post:More from @methode:- We have already...
Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch. Google said, "Added an additional list of IP addresses for fetchers that are controlled by Google products, as opposed to, for example, a user controlled Apps Script. The new list, user-triggered-fetchers-google.json, contains IP ranges that have been in use for a long time."Google added to the verify Googlebot...
Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits and merges than normal site migrations.John said this on X saying, "Splitting & merging tend to take much longer than a normal site migration." Why? Because he said "there's not much you can do other than to be...
Over the past few days, while I was offline, the SEO chatter around the Google search ranking volatility continued to be super heated. The Google tracking tools seemed to calm down a bit, but the chatter is still very heated. This is all while the Google March 2024 core update is still rolling out 51 days later.There are many sites seeing more and more movement, not all for the better. Those hit by the September 2023 helpful content update are still not seeing any recoveries, many are showing...