What does Google want from SEOs? What is the future of PPC?
by Search Engine Land
Search Engine Land— Make 2024 the year you become a master of search marketing: Attend the SMX Master Classes, live online February 28-29!
Search Engine Land—The future of SEO in an AI-powered world. As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
RedState—Google Doesn’t Want You to Read This. Over the last year, we've alerted our readers to specific RedState articles that Google has demonetized, meaning that no ads can be shown on those articles and RedState doesn't receive any revenue on them, for allegedly violating its guidelines. Google claims the offending articles contain "dangerous or derogatory content" or "unreliable and harmful claims," but what they really contain is content Google and/or the government deem dangerous to groupthink and the accepted narratives – content...
Fast Company—How generative AI is clouding the future of Google search. To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, Google just completed rolling out the largest algorithm update in the company’s history. But search marketing experts and business owners say spam is still commanding top-ranking positions, calling into question Google’s ability to deliver the best search results in the brave new world of generative AI. “I’ve never seen as much spam in Google’s results so blatantly in top positions,” says...