Google Chrome IP masking could radically impact search advertising
by Search Engine Land
Search Engine Land— Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
seroundtable.com—Google Responds To Concerns Over Chrome IP Masking. A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concerns, saying, "Chrome has not made any recent updates to its IP protection proposal."Anu detailed out the three top-level concerns advertisers may have with Google Chrome IP masking:(1) For ad location targeting, you’ll only have the option to target...
Daily Mail—Was YOUR Google down? Search engine hit with more than one-hour outage that impacted users worldwide. Google was hit with a worldwide outage Wednesday that impacted users in the US, the UK and other parts of the globe.
Neowin—Google Chrome's search bar is now powered by machine learning to offer better suggestions. In a fresh update, Google Chrome's search bar aka Omnibox is getting the powers of machine learning, which would in turn offer more precise and relevant web page suggestions than before.