Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
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Democratization of AI, the need for data literacy, and more are key themes in two new survey-based reports from a cloud giant and a research firm.
Have you heard about Google Gemini? Google Gemini is the rebrand of Google Bard – its first attempt at creating a large language model (LLM) like ChatGPT. It hasn’t quite taken off as planned, with stocks plummeting $70 billion after an issue with the LLM caused it to refuse to generate images of white people. […]
Alphabet’s Google outlined plans to spend €600 million on a new data centre in the Netherlands, adding to almost €4 billion invested on expanding its Dutch infrastructure over the past decade.
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
The US Department of Justice and other government enforcement agencies, such as the US Department of Health and Human Services (HHS) Office of Inspector General (OIG), are relying more and more on data analytics to drive investigations. Concurrently, tools like artificial intelligence (AI) are making huge strides in how companies respond to requests for records and data. Join us for a discussion on the overlap of data, AI, analytics, and government enforcement in the healthcare space and the...
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Google will invest 600 million euros to construct a new data center on the industrial estate Westpoort in Groningen. This will be the tech company's fourth data center in the Netherlands, and the company reported that it has invested around 3.8 billion euros in the Netherlands thus far. Google already has a data centre at Eemshaven in Groningen. There are auxiliary facilities at Winschoten and in the west of the city. These complexes are known for using a relatively high amount of electricity.