• Google Analytics 360 enhances report sharing with user-specific collections

    Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.

  • Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences

    Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.

  • Google Analytics Gains Google Ads Conversion Performance Beta

    Google Analytics has a new beta Google Ads report named "conversion performance." This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to your GA4 account. Then you will see the conversion performance over time, analyze conversions and segment by channel groups.This was spotted by Thomas Eccel who posted about this on LinkedIn and shared this branded screenshot of it:Thomas wrote, "Google Analytics 4 "Conversion Performance" Beta showing...

    • ZDNet

    The 4 biggest Google Search features announced at Google I/O 2024

    Google I/O, Google's annual developer conference, officially kicked off today. This year's I/O is supercharged with generative AI, unveiling AI-powered features for creators thanks to updates to Google's AI model, Gemini.Also: Everything announced at Google I/O 2024: Gemini, Search, Android 15, and moreHowever, perhaps the most interesting AI-powered features from I/O 2024 are found in Google Search, as the company further embedded AI into the world's most popular search engine. If you use...

  • Dell data breach: Company confirms personal user data including physical addresses leaked online

    Dell Technologies has announced that the company faced a massive data breach wherein personal details of the users ended up online. This data included customer’s names and physical addresses. Dell recently posted, “Dell Technologies takes the privacy and confidentiality of your information seriously. We are currently investigating an incident involving a Dell portal, which contains a database with limited types of customer information related to purchases from Dell. We believe there is not a...

  • How to use Google Sheets for Data Analysis

    Google Sheets is a powerful tool for data analysis, offering a range of functionalities that cater to both beginners and intermediate users. This article aims to guide you through the process of performing data analysis using Google Sheets, covering essential features, functions, and techniques. Key Takeaways Create a Spreadsheet: Open Google Sheets and click on […]

  • How to archive your Universal Analytics historical data

    Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.

  • Google commits €1B to Finland data centre

    Google outlined plans to invest €1 billion to expand its data centre campus in Finland, as it attempts to tap into the country’s access to renewable energy and meet its wider sustainability goals.

  • Australian health business targeted in data breach

    Federal police are investigating a large-scale data breach at an unnamed health organisation. National Cyber Security Coordinator Lieutenant-General Michelle McGuinness on Thursday said a “commercial health information organisation” was the victim of the ransomware attack. “I am working with agencies across the Australian government, states and territories to co-ordinate a whole-of-government response to this incident,” […]

  • Google Again On Difference Between Algorithm Updates & Data Refreshes

    Danny Sullivan, Google's Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems. This is actually something Matt Cutts, former Googler, did back in 2006, on his blog and now Danny Sullivan did a short version of it on X.In short, Google has coding updates to how algorithms work and then Google is constantly doing data refreshes to the signals that the algorithms use for ranking....

  • GA4 Update: Export Data directly to Google Sheets

    Google Analytics today introduced a new feature allowing users to export report data directly to Google Sheets. This integration streamlines data analysis by enabling users to leverage the functionalities of Google Sheets for further exploration of their website traffic data.