How to adapt your marketing for the new era of data analytics by Salesforce
by Search Engine Land
Search Engine Land— Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
The A.V. Club—David Cross and Bob Odenkirk's new TV show got killed by "marketing and analytics". We only get one really major David Cross/Bob Odenkirk project once a decade or so—with the Mr. Show duo coming back together most recently for Netflix’s W/ Bob And David in 2015. We would have been on track to get another one pretty soon, but, according to Cross, Paramount+’s “marketing and analytics department” killed the entire thing. As a great man once shouted, pretty frequently, across a multi-year comedy and drama career: God DAMN it! This is per Variety, and comes from a podcast...
Entrepreneur—Invested in the U.S. Stock Market? A New Lawsuit Alleges a Government Agency May Have Illegally Collected and Stored Your Data. A new lawsuit filed in Texas claims that the U.S. "Consolidated Audit Trail" program (CAT) is helping the SEC collect and store data on U.S. stock market investors. Read about the lawsuit, here.
Campus Technology—Data Literacy, AI Democratization Top Trends in Data & AI/Analytics for 2024 -- Campus Technology. Democratization of AI, the need for data literacy, and more are key themes in two new survey-based reports from a cloud giant and a research firm.