• Adweek

    Inside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’

    On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there’s plenty of appetite for rap at the festival best known for pop, indie and crossover genres. The hip-hop artist, after wading in on various high-profile public beefs, surprised the capacity crowd by inviting his friend Tyler, the Creator to join him for an impromptu collaboration on Fiasco’s 2008 hit “Paris, Tokyo.” Heineken execs were just as stunned—and thrilled—as...

    • Adweek

    BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire’s

    Studs, the edgy cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019. The startup now counts 22 stores across the U.S., with 10 more spaces in New York City alone planned for 2024. Offering Gen Z and millennial urbanites an alternative to mall piercers like Claire's, the brand sets itself apart with its "needle-only method" and signature Earscape stacks, combined with a buzzy retail environment and sleek ecommerce offering. After getting a taste...

  • India leads the world in AI’s skill penetration; lags on investments

    At a time when AI is the buzzword on everyone’s lips — from businesses to governments — where does India standon adoption of the technology? The Artificial Intelligence Index Report 2024 published by Stanford University sheds some light. India is number one in the world in terms of relative AI skill penetration, and is in the top four globally when it comes to relative AI hiring rate. 109476217The country’s AI talent concentration remains low but the rate of growth has been the fastest in the...

  • ‘I know my limit’: how gen Z became Britain’s ‘sober-curious’ generation

    As many as 28% of young adults in the UK do not drink. Here, three of them explain why their relationship with alcohol has changedA recent World Health Organization (WHO) study found Great Britain has the worst rate of child alcohol consumption in the world – with more than half of children in England, Scotland and Wales having drunk alcohol by the age of 13.Yet this is coupled with a growing move towards sobriety among young people. Alcohol education charity Drinkaware found that, as of 2021,...

  • It’s Giving Greta: Gen Z Climate Activists Who Are Steering the Future (Exclusive)

    When it comes to the fight against climate change, these these young climate activists who are paving the way for a greener future.

  • Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack

    Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok and Instagram, as their primary advertising mediums? Are you one of those people who criticise the new generation of creatives for their choice of advertising platform? After all, aren’t traditional linear TV ads what’s worked well for decades? […]

  • ‘Challengers’ Heats Up: How Zendaya’s Star Power and a Sexy Love Triangle Could Give Gen Z Its Next Movie Obsession

    On June 20, 2022, Mike Faist and Josh O’Connor sat at the edge of a motel bed on either side of Zendaya, kissing, licking and biting her neck. As Art and Patrick, their respective “Challengers” characters, they were desperate for more of Tashi, played by Zendaya, and desperate to mask their desperation. Zendaya’s mind was […]

  • Apple’s iPad Hit by EU’s Digital Dominance Crackdown

    (Bloomberg) -- Apple Inc.’s iPad has been added to a list of Big Tech products and services hit by strict new European Union rules aimed at stopping potential competition abuses before they take hold.Most Read from BloombergTesla Soars on Tentative China Approval for Driving SystemStocks Trade for 390 Minutes a Day. Increasingly, Only 10 MatterUS Warns ICC Action on Israel Would Hurt Cease-Fire ChancesYen Sparks Intervention Suspicion After U-Turn From 1990 LowsWhat 60,000 Headlines Say About...

  • UMaine men’s hockey lands Colgate’s leading scorer

    UMaine beat Colgate 3-1 on Jan. 5, and the teams skated to a 4-4 tie the next night.

  • Here’s where you can use your iPhone as your digital driver’s license or ID so far

    Apple announced plans to turn the iPhone into your driver’s license all the way back in 2021. Plane tickets, movie passes, and credit cards were already digital. Now it was time to digitize government-issued identification cards. So far, very few U.S. states actually let you add your driver’s license or state ID to Apple Wallet. However, there are more states without Wallet support where your iPhone can still become your driver’s license. more

  • Tron Founder Justin Sun Gets New Wallet – Here’s What He’s Buying

    Lookonchain has revealed insights into what might be new transactions by Justin Sun, founder of the TRON blockchain. Whale transactions are very rampant in the crypto industry. It is common practice for on-chain analytics platforms and cryptocurrency investors to keep a careful eye on the buying and selling activity of whales, as their movement tends […]

  • Here’s why Pokemon Legends Z-A needs to tap into franchise’s rich lore

    Pokemon games are more than just players catching and battling, so here's why Pokemon Legends Z-A needs to tap into the franchise's lore.