• Apple Reportedly Slashing Apple Vision Pro Shipments Due To Poor Sales, X Pretends To Be Shocked A $3,500 VR Headset Didn’t Sell

    Source: NurPhoto / Getty / Apple Vision Pro Not even Apple could make a big splash in the VR/AR space. According to reports, the company Steve Jobs built is slashing shipments of its latest product, the Apple Vision Pro. Reliable Apple analyst Ming-Chi Kuo claims that the tech giant is cutting Vision Pro shipments to 400,000-450,000 units while the market predicts 700,000–800,000 units or more. Apple’s headset allegedly flopping signals that the demand for the $3,500 headset was not as high...

  • Watch out, Apple Vision Pro. An ‘Xbox-inspired’ Meta Quest VR headset is in the works.

    Meta and Xbox are working together on a VR headset, but it's not quite what you think.

  • RIP Apple Vision Pro? Sales of Apple's Mixed Reality Headset are Tanking

    Apple Vision Pro, remember that? Apple is reportedly struggling to sell its existing stock of the headset and is cutting production because of low demand. [Read More]

  • Apple’s Marketing Head for Vision Pro Retires

    Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role. Frank Casanova has worked at the Big Tech firm for 36 years, according to a Wednesday (April 24) Bloomberg report. Casanova left the company last week, Bloomberg said, citing an update on his LinkedIn page. Casanova was involved in expanding the iPhone to […]

  • Vision Pro marketing chief retires after 36 years at Apple

    Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years. more

  • It doesn’t matter how many Vision Pro headsets Apple sells

    Earlier this week, noted Apple analyst Ming-Chi Kuo posted an updated forecast for Apple’s Vision Pro headset, claiming production was being cut to 400,000 or 450,000 units compared to a previous market consensus north of 700,000. This came after a related report from Bloomberg’s Mark Gurman, who said in his Power On newsletter that demand for Vision Pro demos is “way down” while sales in some locations have significantly slowed. Naturally, this incited a lot of panic and hand-wringing among...

  • Apple Vision Pro shipments reportedly cut as US demand for headset wanes

    Ming-Chi Kuo says Apple has reduced its orders for Apple Vision Pro parts and assemblies, with the cut in shipments said to indicate lower demand for Apple's headset than previously thought. Apple Vision Pro The launch of the Apple Vision Pro in the United States was a success, with shipment estimates in February being far better than Apple's original estimate. However, months later, it seems Apple is preparing for considerably lower consumer demand as it moves into international sales. ...

  • AR shopping gets a boost with Best Buy's Apple Vision Pro app

    Best Buy has launched an augmented reality app designed exclusively for Apple's latest wearable, the Apple Vision Pro that offers real-time product previews. Best Buy launches Apple Vision Pro app for augmented reality shopping Named Best Buy Envision, the app is set to upgrade the way consumers shop for electronics and home products, Best Buy announced on Thursday. With its advanced augmented reality (AR) capabilities, users can visualize products in their living spaces. The app...

  • Kuo: Apple cuts Vision Pro shipments, now 'reviewing and adjusting' headset strategy

    Apple has slashed its shipping estimates for Vision Pro, according to a new Ming-Chi Kuo analyst report. Kuo says that Apple is now targeting shipments between 400,000 and 450,000 units for Vision Pro this year. This is down from the initial market consensus of between 700,000 and 800,000 units. The changes have reportedly prompted Apple to revisit its overall strategy for the headset market more

  • Pimax’s new VR headset can swap between QLED and OLED displays – but the Vision Pro beats it in one important way

    The new Pimax Crystal Super might be able to swap between QLED and OLED displays, but I want it to be wireless.

  • Apple Vision Pro Gains Apple Arcade Games Crossy Road Castle and Solitaire Stories

    Apple Arcade games Crossy Road Castle and Solitaire Stories are set to launch on the Vision Pro headset tomorrow, adding two additional popular games to Apple's first head worn device. In Crossy Road Castle, players can progress through tower levels with pinch and flick gestures. Up to four players can play at one time, though there's also a solo version of the game. Crossy Road Castle for Vision Pro has the same features as the other versions of the game, including characters and hats...

  • Apple Asks Customers for Vision Pro Feedback

    Apple has been soliciting Vision Pro feedback since the device launched, but this week, the company has picked up on sending out surveys. We've had several reports from Vision Pro customers who have been asked to share their thoughts about the device. Apple asks about Vision Pro satisfaction, environment usage, favorite features, what it's being used for, how often it's used, and how long usage sessions last. Apple also asks about guest mode and who else uses the Vision Pro, which is a...