Apple Falls Out of Chinese Smartphone Market as iPhone Shipments Rank Only 5th
by Tech Times
Tech Times— Huawei dominates China's smartphone market with a 17% share, while Apple struggles, slipping to fifth place with a 25% drop in shipments.
GSMArena—CIRP: iPhone activations in the US fall to 33% of all smartphones. Smartphone activations in the US are seeing the lowest share of iPhones in six years, according to data from Consumer Intelligence Research Partners (CIRP). The analysts report the numbers each quarter but use a 12-month period to eliminate seasonality (iPhone sales are always the weakest just before the new generation launches and the strongest just after). For most of 2023, Apple held steady at around 40%. However, it share began to slip at the end of the year and is now down to 33% at the...
9to5Mac—A unique Apple marketing campaign for iPhone that you've probably never seen. As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to convince Android users to switch to iPhone for a few years. If you haven’t experienced it, the ad campaign is unlike any other marketing campaign from Apple. more
TechCrunch—Apple: pay attention to emerging markets, not falling China sales. Apple’s chief financial officer Luca Maestri challenged investor worries over an 8% drop in China revenue, by noting that sales in other emerging markets are growing. “When we start looking at places like India, like Saudi, like Mexico, Turkey, Brazil…and Indonesia, the numbers are getting large, and we’re very happy because these are markets where […] © 2024 TechCrunch. All rights reserved. For personal use only.