Taylor Swift is throwing fuel on a years-long beef with Kim Kardashian with
The album's unprecedented success showcases the power of a well-executed marketing campaign that combines innovative fan engagement strategies with seamless integration across major music platforms.
In true Taylor Swift fashion, Easter eggs abound as the megastar drops clues about Friday’s release of her new studio album.
Taylor Swift has surprised her fans by releasing a secret “double album” instalment of her new record The Tortured Poets Department, which is thought to hint at her break-up with British actor Joe Alwyn and The 1975 star Matty Healy. Hours after dropping the 16-song edition of her 11th studio album, the US pop superstar []
Swifties take to social media to dissect lyrics and celebrate Swift's 11th
An old tweet by Travis Kelce has resurfaced on the Internet ahead of Taylor Swift's upcoming album, The Tortured Poets Department, which will be released on April 19th. The singer announced the album during her 13th Grammy acceptance speech, her lucky number; shocking the Swifties. Amid all the excitement and buzz, an old tweet by the pop star's beau and the Kansas City Chiefs player has surprised the fans. Swifties think it might have a connection to the singer-songwriter’s upcoming album. ...
SWIFTIES can now have the ruby-red lips of their wildest dreams without breaking the break. Dedicated fans are running to buy an affordable $10 beauty dupe for Taylor Swift’s signature lipsti
On her new album, Taylor Swift is restless, fed up, and a little too aware of what everyone wants.
Taylor Swift is the biggest star in the world, and The Tortured Poets Department is, so far, the biggest album of the year. Those facts can be proven in numerical terms: the record-breaking tour, the record-breaking concert film, the record-breaking vinyl sales, the record-breaking streaming numbers. But feelings, to flip a phrase from professional conservative complainer Ben Shapiro, don’t care about facts. Though Swift is indisputably on top, her fans still feel the need to protect Swift from...
Four new studio albums. Four rerecorded albums, too. A $1 billion oxygen-sucking world tour with a concert movie to match. And, of course, one very high-profile relationship that spilled over into the Super Bowl.
Taylor Swift is known for her love of teasing her fans about new projects
Sarah Scheideman didn’t mean to feed the Taylor Swift rumor mill. But after her Coachella Art Studios team decked out a giant horse with the megafamous singer’s familiar friendship bracelets, predictable fan theories began to swirl. Scheideman and the Art Studios team are a mainstay at Indio’s Coachella Valley Music and Arts Festival, helping to anchor the “arts” side of the admittedly music-focused two-weekend event. Attendees can find them, a gaggle of professional sewers and jewelers who man...