Under the Hood of Tesla’s Fleeting Foray Into Advertising


by Adweek

Adweek— As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign.Investors were enthusiastic when founder and CEO Elon Musk declared that the business was set to "give advertising a go," having eschewed it for 20 years. However, 10 months on, the 40-person "global growth" team tasked with delivering on this has been laid off, with former staffers sharing that none of the...

Ars Technica—What’s happening at Tesla? Here’s what experts think.. Can things be turned around at Tesla, or is this the beginning of the end?

@GreeleyTribune—Avalanche’s Jared Bednar on Casey Mittelstadt’s first foray into playoff hockey: “His game’s gone to a whole new level”. Casey Mittelstadt is tilting the ice and creating scoring chances for the Colorado Avalanche, looking very much like the No. 2 center this club desperately needed.

www.dailycamera.com—Avalanche’s Jared Bednar on Casey Mittelstadt’s first foray into playoff hockey: “His game’s gone to a whole new level”. Casey Mittelstadt is tilting the ice and creating scoring chances for the Colorado Avalanche, looking very much like the No. 2 center this club desperately needed.