Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
It was billed as a race that would be harder to win than the Olympic marathon gold in Paris and the London Marathon’s elite women’s race did not disappoint as reigning Olympic champion Peres Jepchirchir won a hugely competitive race and set a new women’s-only world record. Jepchirchir, regarded as one of the greatest female distance runners of all time, raised her arms in jubilation as she crossed the tape in two hours, 16 minutes and 16 seconds. The Kenyan broke the women’s-only record – the...
ST. GEORGE — Utah Tech wrapped up the 2023-24 golf season with a seventh-place finish at the 2024 Western Athletic Conference Women’s Golf Championships on Sunday at The Rim Golf Club in Payson, Ariz. The Trailblazers opened with a 24-over par 308 to stand in seventh after Friday’s first round, then bettered that by five […]
With the California festival set to return this weekend, Kevin E G Perry looks back at some of its most memorable performances
After some warmer weather earlier this week it has cooled down a bit.
Iowa women’s basketball star Caitlin Clark is projected as the No. 1 overall pick in the 2024 WNBA Draft. The top pick is held by the Indiana Fever, who have been posting on social media and teasing Clark’s arrival on the team since the point guard declared for the draft on Feb. 29. Clark, known
The rivalry between Canadian and U.S. women's hockey lived up to its billing again. Danielle Serdachny delivered the 2024 overtime gold-medal winner for Team Canada.
Women's rugby in the U.S. is going professional with the new Women's Elite Rugby competition. The league will officially launch next year with between 6 and 8 teams.
Alexander Mutiso Munyao delivered another win for Kenya on a day the London Marathon remembered last year's champion Kelvin Kiptum.
Women's college basketball has never been hotter. Last week, Nielsen
After a historic inaugural campaign, the awards continue to pile up for the Iowa women’s wrestling team. Head coach Clarissa Chun was named the USA Women’s Wrestling Coach of the Year on April 20. The announcement was made by the organization during the 2024 Olympic Team Trials in State College, Pennsylvania. This is Chun’s second
Hopkinton, Massachusetts, celebrated its 100th anniversary as the starting line for the marathon, sending off a field of nearly 30,000 runners.