• Tim Cook: Apple CEO Tim Cook says looking into possibility of building manufacturing facility in Indonesia

    Apple Inc will look into the possibility of building a manufacturing facility in Indonesia, its CEO said on Wednesday after meeting President Joko Widodo. Apple CEO Tim Cook arrived in Jakarta on Tuesday, after visiting Vietnam. He met with Jokowi, as the president popularly known, and will be inaugurating an academy for Apple developers on the island of Bali. "We talked about the president's desire to see manufacturing in the country, and it is something that we will look at," Cook told...

  • Vision Pro marketing chief retires after 36 years at Apple

    Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years. more

  • Apple boss Tim Cook confirms unveiling event on May 7 with cryptic teaser

    Apple CEO Tim Cook has posted a cryptic animated teaser for the event, which he confirmed will be streamed online on May 7.

  • A new app is the surest sign that the Apple Vision Pro will launch in China very soon

    The launch of the Apple Vision Pro in China seems imminent, after a major retailer launched a 3D shopping app designed for the headset. A screenshot from Taobao's visionOS app [Weibo] The Apple Vision Pro is currently only available in the United States, but an international expansion has been speculated to occur ahead of WWDC 2024. It now seems that China could be one of the first major markets to receive the headset. Alibaba's Taobao online marketplace has launched a new shopping...

  • Tim Cook says Apple wants to invest more in Vietnam as smartphone maker distances itself from China

    Geopolitical tensions and falling sales in China have Apple searching for new manufacturing hubs across Asia.

  • Tim Cook hints at new Apple Pencil 3 coming next month – here’s what the rumors say

    Apple on Tuesday announced that it will hold a special event on May 7. Although the company doesn’t usually discuss the topics of the event, the invitation artwork makes it clear that it will be all about iPad – as we can see an Apple Pencil in it. To add fuel to the fire, Apple CEO Tim Cook hinted that we’ll see at least a new Apple Pencil 3 next month. more

  • RIP Apple Vision Pro? Sales of Apple's Mixed Reality Headset are Tanking

    Apple Vision Pro, remember that? Apple is reportedly struggling to sell its existing stock of the headset and is cutting production because of low demand. [Read More]

  • Apple Vision Pro Gains Apple Arcade Games Crossy Road Castle and Solitaire Stories

    Apple Arcade games Crossy Road Castle and Solitaire Stories are set to launch on the Vision Pro headset tomorrow, adding two additional popular games to Apple's first head worn device. In Crossy Road Castle, players can progress through tower levels with pinch and flick gestures. Up to four players can play at one time, though there's also a solo version of the game. Crossy Road Castle for Vision Pro has the same features as the other versions of the game, including characters and hats...

  • Apple Event on May 7 Has Six Artistic Logos as Tim Cook Hints at New Apple Pencil

    Apple is promoting its upcoming "Let loose" event using six artistic logos amid the expectation that a new Apple Pencil is to be announced. The six different logos cycle through randomly upon refreshing Apple's homepage. In 2018, Apple promoted its "There's more in the making" event that saw the introduction of the radically redesigned iPad Pro and second-generation Apple Pencil using more than 350 one-of-a-kind Apple logos. The artistic logos likely allude to the illustration and...

  • Apple Reportedly Slashing Apple Vision Pro Shipments Due To Poor Sales, X Pretends To Be Shocked A $3,500 VR Headset Didn’t Sell

    Source: NurPhoto / Getty / Apple Vision Pro Not even Apple could make a big splash in the VR/AR space. According to reports, the company Steve Jobs built is slashing shipments of its latest product, the Apple Vision Pro. Reliable Apple analyst Ming-Chi Kuo claims that the tech giant is cutting Vision Pro shipments to 400,000-450,000 units while the market predicts 700,000–800,000 units or more. Apple’s headset allegedly flopping signals that the demand for the $3,500 headset was not as high...

  • Apple Asks Customers for Vision Pro Feedback

    Apple has been soliciting Vision Pro feedback since the device launched, but this week, the company has picked up on sending out surveys. We've had several reports from Vision Pro customers who have been asked to share their thoughts about the device. Apple asks about Vision Pro satisfaction, environment usage, favorite features, what it's being used for, how often it's used, and how long usage sessions last. Apple also asks about guest mode and who else uses the Vision Pro, which is a...

    • ZDNet

    I found Apple Vision Pro unusable at first

    When the Apple Vision Pro was first announced, a select few in the press got a chance to test it out. While many gasped at the price, a prevailing theme was the sense of magic the device conveyed through its visual interface. To choose an item, you merely glance at it. To click on it, you simply bring your thumb to your forefinger. Also: I watched my favorite TV show on Apple Vision Pro and it was glorious, strange, and tiring Upon initial shipment in February, reviews followed a similar theme....