Shiprocket expands services to boost revenue beyond shipping
by ETtech.com
ETtech.com— Ecommerce enablement startup Shiprocket, which hit $3 billion in gross merchandise value in 2023-24, is targeting revenue from additional services for online sellers such as marketing, sourcing, payments and lending, said its chief product officer Praful Poddar.Currently, a major portion of its revenue comes from shipping services, which it provides to direct-to-consumer (D2C) brands selling online. Poddar said sellers spend 10-15% on average shipping but 30-40% on marketing and promotions, and...
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