Reddit introduces Dynamic Product Ads
by Search Engine Land
Search Engine Land— Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
PPC Land—Reddit launches Dynamic Product Ads. Reddit this week announced the beta launch of Dynamic Product Ads, a new advertising solution designed to help e-commerce brands connect with highly engaged consumers at the point of purchase.
ZDNet—Reddit has a new way to put more ads into your feed. Last month, Reddit debuted a new ad format that looks just like real user posts. Called free-form ads, the posts mimic the site's megathreads that include a variety of media in one thread. Now, the site is adding another new ad format: Dynamic Product Ads. In 2023, the company says people added "reddit" to their search queries over 32 billion times. Reddit hopes that Dynamic Product Ads will help advertisers reach those customers by showing them relevant products exactly when they're researching...
Adweek—Snapchat Debuts New AR and Gen AI Ad Products at NewFronts. Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrate AR Lenses into Snap’s ad products, including Snap Ads, Collection Ads, Spotlight Ads and Dynamic Product Ads. The platform, which touts 800 million monthly active users globally, also announced a new home for sports content ahead of this year's Olympics. With over 300 million people interacting with...