PhonePe’s Pincode exits non-food categories in ecommerce business rejig


by ETtech.com

ETtech.com— Walmart-backed PhonePe is restructuring its ecommerce strategy on the Open Network for Digital Commerce (ONDC). It has exited several categories like fashion, grocery and electronics, but will continue to offer food delivery services on the network, according to people briefed on the matter.The company has briefed the government-backed ONDC network already and the changes became effective Tuesday.PhonePe entered the ecommerce business through a subsidiary, Pincode, after its separation from the...

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