• Ecommerce firm POP to launch marketplace for D2C brands with its own UPI

    Ecommerce firm POP said it will launch a marketplace with a curated set of new-age digital first brands where users can get discounts using reward currency. The company said it aims to build this D2C marketplace via a no-frills approach, enabling brands to benefit from deeper data and insights as well as POPcoins.“The digital acquisition through facebook or google is getting expensive and brands spend 40 to 50% of their top line to get traffic. And marketplaces are also getting insanely heavier...

  • B2B ecommerce firm Jumbotail raises Rs 151 crore in funding

    Business-to-business (B2B) e-commerce company Jumbotail has raised Rs 151 crore in a funding round led by Singapore-based venture capital firm Artal Asia.Bengaluru-based Jumbotail said it will use the funds to scale up its “go-to-market products and services for new and emerging brands”.The funding round also saw participation from Heron Rock, Sabre Investment, Arkam Ventures, Jarvis Reserve Fund and Reaction Global, among others.Artal Asia had earlier led a $85-million funding round in...

  • 10 Changes To Make In Your Ecommerce Website To Reduce Cart Abandonment And Boost Sales

    Almost every Ecommerce business has a website that can considerably boost sales. Just having a website and creating high-quality content is not enough. Every Ecommerce website should try to reduce a very common problem of cart abandonment. Here are some Statisa rates on Online shopping cart abandonment worldwide between 2006 to 2023. From information gathered across 41 various studies on abandoned shopping carts, it’s observed that 69.57% of shoppers exit without making a purchase. This...

  • Low-cost ecommerce giant PDD Holdings beats quarterly revenue estimates

    PDD Holdings, which operates low-cost e-commerce marketplaces in China and internationally, beat Wall Street estimates for fourth-quarter revenue on Wednesday, driven by robust user growth and sales on its global platform, Temu. US-listed shares of the company, which is also home to Chinese online discount retailer Pinduoduo, rose more than 13% in premarket trading. The e-commerce giant continues to gain market share with highly competitive pricing in China and overseas as customers spend on...

  • How India’s booming ecommerce market is spurring a packaging makeover among FMCG companies

    Kolkata: India’s booming ecommerce market is spurring a packaging makeover among consumer goods makers, as they chase the growing number of online shoppers. Companies are seeking to make their products more robust to survive the rigours of shipping, with some saying they have already seen results, in the form of fewer returns.ITC, for instance, changed the cap of shower gels to prevent leakage even when there is no scotch tape. This is one among changes in the packaging design for most of its...