Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile ads, and more AI tools to help you create your ads. But there was a lot, a lot of ad news announced and I will try to cover just the search stuff real quick for you all.This is all summed up nicely in this Search Engine Land post and by Google in...
Google has announced that advertisers can now generate creative ads assets using its generative AI tools following their brand standards.
16 global AI companies a has signed agreements pledging safe AI development at the AI Seoul Summit hosted by UK and South Korea.
Under the envisioned framework, both candidate and issue ads would be required to include an on-air and filed disclosure that AI-generated content was used. © 2024 TechCrunch. All rights reserved. For personal use only.
Google is giving advertisers the ability to create immersive visuals in their online promotions.
Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search.
US Federal Communications Commission (FCC) has proposed new rules which require broadcasters to disclose when ads use AI-generated content.
The head of the Federal Communications Commission introduced on Wednesday a proposal to require political advertisers to disclose when they use content generated by artificial intelligence in broadcast television and radio ads. If adopted by the five-person commission, the proposal would add a layer of transparency that many lawmakers and
The head of the Federal Communications Commission introduced on Wednesday a proposal to require political advertisers to disclose when they use content generated by artificial intelligence in broadcast television and radio ads. If adopted by the five-person commission, the proposal would add a layer of transparency that many lawmakers and AI experts have been calling […]
Choosing which AI models to use has been a key factor for companies as they develop AI strategies for marketing and other applications.
Honor has teased a slew of exciting generative AI features at VivaTech 2024.
We had more Google search ranking volatility in the middle of the week after some calming for a few days. Google Ads will soon show within the Google AI Overview, plus we covered a lot more ad news. Sundar Pichai was interviewed, and we broke it down. Bing lets you turn off its AI Copilot answers in the search results, but Google still does not. There are many poor-quality AI Overviews, and now there is a way to find a lot of them. Google said it is working on surfacing more heartfelt