Monopoly: the Movie? Pop culture has become a series of lukewarm adverts – and it’s all so very dull


by The Guardian

The Guardian— From films about Play-Doh and Barbie to the Shrek ‘experience’, consumer capitalism has run out of ideasWhen it was announced last week that Margot Robbie will follow up the success of Barbie with a film based on Monopoly, my heart sank, did not pass go, and did not collect £200. Robbie’s production company will partner with Hasbro, just as the Barbie film was an initiative from rival toy company Mattel. Barbie was criticised for being little more than a 114-minute toy ad, but it did so well at...

Ad Age—The Pop-Tarts brand and Jerry Seinfeld’s movie ‘Unfrosted’. The brand had nothing to do with the making of “Unfrosted” but knows a marketing opportunity when it sees one.

Decider—Jerry Seinfeld’s Pop-Tarts Movie ‘Unfrosted’ Is Unhinged In All the Wrong Ways. Who, exactly, is this movie for?

Collider—'Unfrosted' Review: Jerry Seinfeld’s Netflix Pop-Tart Movie Is All Icing, No Filling. Seinfeld's directorial debut feels like a collection of the comedian's jokes, and that's not necessarily a good thing.