Ad industry launches certificate for honest influencers
by DutchNews.nl
DutchNews.nl— Social media users in the Netherlands who earn money promoting goods and services to their audiences can now apply for a certificate to show they stick to the rules for advertising. The Dutch advertising standards authority, data marketing body DDMA and the advertising industry association Bond van Adverteerders have launched the certificate to boost transparency in the so-called “influencer” market. The certificate is currently free but will cost €50 from August. Its use will not be compulsory...
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