Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
Bush forfeited award in 2010 after NCAA investigationUSC back one of the best players in college football historyReggie Bush has been reinstated as the 2005 Heisman Trophy winner more than a decade after USC returned the award after an NCAA investigation that found he received what were impermissible benefits during his time with the Trojans, the Heisman Trust announced Wednesday.“We are thrilled to welcome Reggie Bush back to the Heisman family in recognition of his collegiate accomplishments,”...
The college sports landscape has undergone some dramatic changes since the start of the NIL Era, and we could be on the verge of another dramatic paradigm shift courtesy of a new law that’s now in effect in the state of Virginia. It’s been close to three years since the Supreme Court issued the decision […]
The millionaire media personality - and notorious gambler - held his nerve to see Scheffler pull on a second Green Jacket on Sunday night, turning his $300k wager into a cool $1.65million.
In March, the gross wagering revenue was $66,496,213.
Universities need to do a better job advocating for students to adopt healthy, affordable eating lifestyles. I always had a healthy relationship with food growing up. I ate when I wanted to and when I was hungry. I was lucky enough to have parents who cooked for me, supplied a pantry full of food, and
Warm and muggy Saturday but cooler and drier later Sunday
Apps like Venmo, PayPal and Cash App make sending money easy, but the convenience can leave senders vulnerable to fraud and overspending.
Tyler Takeda/The Madera TribuneThe Madera Coyotes stunt team after finishing their Competitive Sport Cheer game at Liberty High School on Friday.About three years ago, after the COVID-19 pandemic, the California Interscholastic Federation, the governing body of high school sports, introduced a new sport to high schools in the state — Competitive Sport Cheer — or Stunt Cheer. Its goal was to give girls a chance to get scholarships in college with more and more colleges also introducing...
BearingPoint’s Claudia Carr examines the healthcare sector’s future needs and the importance of adapting to new technologies. : How digitalisation can change the way we treat patients
It’s tempting to call the new movie Challengers a romantic comedy, because it is romantic, as well as sexy, and it’s frequently funny, as well as soapily did-he-just-really dramatic. But early in the film, Tashi Duncan (Zendaya), the movie’s gifted and calculated heroine, says something more succinct, bound to become a reference point in countless reviews, sports-movie clip montages, and fancams: “Tennis is a relationship.” It’s just shy of saying “tennis is a metaphor,” but it’s also a handy...
School meals will get a makeover thanks to the new rules from the USDA.