Leading Brand Transformation: A Masterclass With Doug Zarkin
by Adweek
Adweek— Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the importance of resonating with consumers on an emotional level but also emphasizes the critical balance between...
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