When sports marketing moves at the pace of the game, Coca-Cola can’t keep its campaigns or creativity bottled up. At the beginning of this year’s NCAA men’s and women’s March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, “Free Throw Madness.” The spot featured college fans from Tennessee, Duke (including alum and ESPN analyst Jay Williams), Connecticut, South Carolina (including graduate and...
Tracking what UK's roster will look like in 2024-25 following Calipari's departure
Longtimen Indianapolis Star writer Gregg Doyel has found himself in hot water for creeping out Caitlin Clark during her introductory press conference in Indiana. On Wednesday afternoon, Doyel weirded out Clark as she was being introduced to the WNBA’s Indiana Fever with an extremely awkward interaction that was caught on video. A reporter sends a […]
Former Kentucky forward Zvonimir Ivisic announced his decision to transfer to Arkansas and reunite with head coach John Calipari on Monday. Ivisic made the
John Calipari is trying his best to flip his former college basketball commits from Kentucky to Arkansas. He officially missed out on the best player. Jayden Quaintance has officially eliminated the Razorbacks as an option. The five-star recruit decommitted from the Wildcats after the shocking coaching shakeup. It is still possible that he could reaffirm […]
John Calipari isn't the only one going from Kentucky to Arkansas. Class of 2024 recruit Karter Knox elected to follow the coach to Arkansas on Monday after
NCAA tournament sensation Jack Gohlke has had a whirlwind of a month since leading the Oakland Golden Grizzlies to a victory over the Kentucky Wildcats in March.
John Calipari made the most shocking move in recent college basketball history by leaving Kentucky for Arkansas earlier this month. It created a ripple effect across the sport that will be felt for years to come. Even though things ended unlike anyone expected, the 65-year-old head coach does not have any hard feelings toward the […]
Luis Nery is challenging for the undisputed titles, with Buster Douglas as his inspiration for success. Nery takes on Japanese sensation Naoya Inoue on May 6 in a huge challenge for the undisputed
The college basketball world was upended earlier this month when longtime Kentucky Head Coach John Calipari left Lexington to become the new head coach at Arkansas. He replaced Eric Musselman, who moved on to USC. As always, Kentucky had a great recruiting class coming in prior to John Calipari leaving the Wildcats. Now, he’s flipped […]
Calipari and Payne are reuniting after spending 11 years together at Kentucky
BYU has found its next men's basketball coach in Phoenix Suns assistant Kevin Young. Young will replace Mark Pope, who departed to take the Kentucky job after