• Morgan Stanley weirdly bullish on iPhone as it trims Apple stock price target

    Investment bank Morgan Stanley says there are signs of increased iPhone, Mac, and Services revenue for Apple, but it has cut its target price by $10. Apple Park One week after claiming that Apple has increased its June quarter iPhone orders, Morgan Stanley now says that there are also rises in demand for other devices. Specifically, in a note to investors seen by AppleInsider, its analysts say that Mac shipments have grown year over year, which contributes to a rising March quarter...

  • Apple's earnings will be flat ahead of AI-enabled iPhone

    Investment analyst firm TD Cowen is predicting that Apple's next earnings call will show little growth, but says forthcoming AI features could prove significant. iPhone 15 Pro range Analysts such as JP Morgan in March 2024, and Morgan Stanley in November 2023, are consistently predicting that AI will boost Apple's iPhone sales. JP Morgan, though, has predicted that this boost will come in 2025 with the iPhone 17 range. Now in a note to investors seen by AppleInsider, TD Cowen repeats...

  • EU to approve Apple's iPhone NFC chip policy changes, will allow competitors to Apple Pay

    The EU commission is set to approve Apple’s previously-announced policy changes regarding access to the NFC chip on the iPhone, with the view of increasing competition in the contactless payments market. The commission’s decision will be officially announced in the coming weeks, via Reuters. With these changes, apps will be allowed to become the default wallet app that appears when users double-click the side button or hold their phone near a payment terminal. However, the relaxation of...

  • Report: Apple and OpenAI Reopen iPhone AI Talks

    Apple has reportedly reopened discussions with OpenAI about integrating artificial intelligence (AI) features into the iPhone. The two tech companies have begun talking about the possible terms of an agreement, and how OpenAI’s AI features could be added to the next version of the iPhone’s operating system, Bloomberg News reported Friday (April 26), citing sources familiar with […]

    • Neowin

    Apple in talks with OpenAI to bring AI features to the iPhone

    Apple is discussing with OpenAI about incorporating AI features on the next version of its iPhone operating system, iOS 18, just a few weeks before Apple's Worldwide Developers Conference (WWDC).

  • Apple's Safari browser will get an AI makeover this year

    Apple's getting ready to overuse the AI buzzword just like everyone else has been doing for a while, and the big AI push is also coming this year to Safari, the company's web browser, according to a new report. The next version of Safari will be AI-infused, and it's expected to launch alongside iOS 18, which means it will most likely be presented at Apple's Worldwide Developers Conference in June. Safari will get Intelligent Search, which will leverage on-device AI to identify topics and...

  • Mass claim case launched against Apple for deliberately slowing its iPhones

    Two Dutch organizations pursuing damage claims against Apple say that consumers who bought an iPhone 6, 7 or SE have a right to compensation because of how the American tech company deliberately slowed down those models, and others, as the years went on. ConsumentenClaim and the Aequitas Belangenbehartiging Foundation announced this week they were moving ahead with a case against Apple.

  • Apple renews talks with OpenAI for iPhone generative AI features: report

    Apple Inc has renewed discussions with OpenAI about using the startup's generative AI technology to power some new features being introduced in the iPhone later this year, Bloomberg News reported on Friday. The companies have begun discussing terms of a potential agreement and how OpenAI features would be integrated into Apple's next iPhone operating system, iOS 18, the report said, citing people familiar with the matter. Apple and OpenAI did not immediately respond to Reuters requests for...

  • Apple will favor on-device AI over cloud processing, more evidence suggests

    Bloomberg's Mark Gurman reports that Apple will reveal its first AI applications later this year, noting that they will run locally without an internet connection. Gurman's comments align with prior speculation deduced from the company's hiring records.Read Entire Article

  • Apple has bought a French firm to help get AI processing on the iPhone

    Apple has quietly acquired another AI firm involved in reducing the size of Large Language Modules for the iPhone, this time Paris-based Datakaleb. Before moving to AI compression, Datakaleb worked extensively in AI-based image analysis Following news that Apple secretly bought the Canadian AI firm DarwinAI at the start of 2024, it has now been revealed that shortly before then, it acquired a Parisian company. French publication Challenges says it bought Datakaleb in December 2023. ...

  • iPhone sales spiral 25% in China as Apple drops from first place to fifth

    Apple’s struggles in China continue, according to new data from research firm Canalys. This data indicates that not only did Apple fall out of first place in China for smartphone shipments in Q1 2024, it fell all the way to fifth place. more

  • Meta says it will take years to make money from generative AI – but what about Apple?

    Pretty much every tech company has been investing in generative AI for the past two years, and Apple is rumored to finally bring new AI-based tools to iPhone users soon with iOS 18. However, the costs of operating such tools are quite high, and Meta has just confirmed that it will take years for the company to make money from AI. more