John Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel
by Adweek
Adweek— John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a “chief tractor officer” who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for the competition, which opens today (April 16), follows Purdy and McKivitz as they hop into a tractor on a cross-country road trip to find the new face...
Entrepreneur—John Deere Will Pay Up to $192K for a 'Chief Tractor Officer' to Travel and Help Launch TikTok Channel. John Deere is looking for a different kind of CTO — a Chief Tractor Officer and it pays six figures. The winner of the competition will help launch the agriculture equipment company's new TikTok channel.
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