G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break for all the brands that have built their following on the platform. TikTok has become a powerful force for brands trying to reach shoppers online, especially younger generations. The 2023 PYMNTS […]
TikTok owner ByteDance would reportedly rather shut down the social media platform than sell it. That’s what the firm plans to do if it is unsuccessful in its legal efforts to fight legislation that would ban TikTok from app stores in the United States if it is not sold, Reuters reported Thursday (April 25), citing unnamed sources. ByteDance considers TikTok’s […]
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.
Two Westchester hospitals have received top marks for keeping patients safe, according to a new report. Both White Plains Hospital and Northern Westchester Hospital in Mount Kisco were given an "A" grade for patient safety in a new Spring 2024 report by the Leapfrog Group, a national nonprofit watchdog organization that advocates for safety in hospitals. The new report grades nearly 3,000 hospitals across the country based on how well they protect patients from preventable medical errors,...
Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.
TikTok owner ByteDance would prefer to shut down its loss-making app rather than sell it if the Chinese company exhausts all legal options to fight legislation to ban the platform from app stores in the U.S., four sources said. The algorithms TikTok relies on for its operations are deemed core to ByteDance's overall operations, which would make a sale of the app with algorithms highly unlikely, said the sources close to the parent. TikTok accounts for a small share of ByteDance's total revenues...
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO of Snap, said this Thursday (April 25) during the company’s quarterly earnings call. He said that Snap considers AR to be one of the company’s three strategic priorities, alongside revenue […]
COLUMBUS, Ohio — Demonstrating a steadfast commitment to bolstering safety measures on Ohio’s waterways, the Ohio Department of Natural Resources (ODNR) has allocated a total of $578,020 to 24 agencies across 22 Ohio counties. Pickaway County is among the recipients, receiving $15,645 from the ODNR Division of Parks and Watercraft. These funds are designated to […]
New post-Brexit border checks ‘set to zero’ to avoid what Defra calls risk of serious disruptionThe UK government has reportedly told port health authorities it will not “turn on” health and safety checks for EU imports as new post-Brexit border controls begin this month.A presentation prepared by the Department for Environment, Food and Rural Affairs (Defra) highlighted the risk of “significant disruption” if the new measures were implemented, according to the Financial Times. It made clear...
The National Transportation Safety Board (NTSB) said on Thursday that the capsizing of a dredging vessel on the Mississippi River last year was due to the company’s failure to mandate
Slack, a workplace communications provider, used its terms of service to push an ideological agenda and sabotage conservative customers, a new report alleged. On April 24, the U.S. Senate Committee on Commerce, Science, & Transportation released a new report written by Sen. Ted Cruz (R-TX) accusing Big Tech companies like Slack of weaponizing ambiguous terms of service to target their ideological adversaries, including prominent voices like Libs of TikTok, 12x All-American swimmer Riley...