Hyundai is the latest brand to pause advertising on X due to antisemitism


by KEYT

KEYT— By Ramishah Maruf, CNN New York (CNN) — Hyundai said on Thursday it paused advertising on X, formerly known as Twitter, a day after an ad from the automaker reportedly appeared adjacent to an antisemitic and pro-Hitler post on the social media site. On Wednesday, user Nancy Levine Stearns posted screenshots of a paid Hyundai

TheHill—Hyundai pauses ads on X over antisemitic posts. Automaker Hyundai paused advertisements on the social media platform X after a sponsored post from the company was featured next to antisemitic and pro-Nazi posts, the company confirmed to The Hill. “We have paused our ads on X and are speaking to X directly about brand safety to ensure this issue is addressed,” Hyundai said

Digiday—X’s latest brand safety snafu keeps advertisers at bay. For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced, and the latest headlines don’t help.

Digiday—Inside X’s latest, desperate attempt to beguile advertisers. If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform's pitch deck.