How The Jordan Brand Classic Can Further Elevate The Nike Brand


by Forbes

Forbes— In just its second game since 2019, the Jordan Brand Classic showed it still has a coolness factor and can further boost the powerful brand that is Nike.

Sporting News—Where to watch Jordan Brand Classic 2024: TV channel, live stream, time, rosters for men's, women's basketball games. LeBron James, Kevin Durant, Sabrina Ionescu, Satou Sabally — those are just a few basketball players who received the invite to play in the...

GQ—Can 'Challengers' Make the Nike Killshot Cool Again?. Ever since production began on Challengers, Luca Guadagnino’s pre-millennial sports flick starring Josh O’Conner, Mike Faist, and Zendaya, reactions have flown faster than an elite-level forehand. Following the movie’s box-office debut this past weekend, users on X reveled in explicating the love triangle at the center of the plot, scrutinizing every sweat-soaked frame like they were poring over outfits in r/malefashionadvice. The analogy isn’t far off: With Jonathan Anderson overseeing costume...

Ars Technica—Can an online library of classic video games ever be legal?. Preservationists propose access limits, but industry worries about a free "online arcade."