How accurate and precise data sets drive effective first-party data activation
by Digiday
Digiday— Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era […]
Adweek—WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio. Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience intelligence and adtech solutions to create seamless campaign planning, activation and measurement across the company's portfolio. In addition, the new first-party data platform will power WBD's converged Data-Driven Video offering. Between the lines With the announcement, WBD is...
MLB.com—Buxton's first homer of '24 sets up Twins' first walk-off win. MINNEAPOLIS -- It took a while for Byron Buxton to finally go deep this season, but when he did, he really made it count. The Twins’ offense has been late-arriving this season in the big picture, to say the least, and that was the case on a smaller scale on
GTspirit—First Drive: Porsche Macan Turbo Electric. Porsche is converting its Macan volume model to an electric drive. The design of the Audi Q6 twin is pleasing; but how does the electric beacon of hope, which is initially available as the Macan 4 and Macan Turbo, drive? It took quite a long time. Because there were all kinds of development problems with […]