• What Data is Google Using to Train Its Gemini?

    Have you heard about Google Gemini? Google Gemini is the rebrand of Google Bard – its first attempt at creating a large language model (LLM) like ChatGPT. It hasn’t quite taken off as planned, with stocks plummeting $70 billion after an issue with the LLM caused it to refuse to generate images of white people. […]

  • Google Drops Video Carousel Markup

    Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. Initially, Google tested video carousel on a limited number of sites and is now saying that it "ultimately found that it wasn't useful for the ecosystem at scale."Google wrote they have "Removed video carousel guidance from the video structured data documentation." Adding, "We initially tested video carousel markup with a group of site owners, and ultimately...

  • Google to invest €600M in Dutch data centre

    Alphabet’s Google outlined plans to spend €600 million on a new data centre in the Netherlands, adding to almost €4 billion invested on expanding its Dutch infrastructure over the past decade.

  • Google: Ignore Link Spam Especially To 404 Pages

    I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count - but John Mueller from Google said it again.In a thread on X, John Mueller from Google wrote, "if the links are going to URLs that 404 on your site, they're already dropped." "They do nothing," he added, "If there's no indexable destination URL, there's no link." John then added, "I'd generally...

  • Google to invest €600 million in fourth data center in the Netherlands

    Google will invest 600 million euros to construct a new data center on the industrial estate Westpoort in Groningen. This will be the tech company's fourth data center in the Netherlands, and the company reported that it has invested around 3.8 billion euros in the Netherlands thus far. Google already has a data centre at Eemshaven in Groningen. There are auxiliary facilities at Winschoten and in the west of the city. These complexes are known for using a relatively high amount of electricity.

  • Structure, consume, learn and retire: Google’s pattern of learning

    Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.

  • Google: We Need Very Few Links To Rank Pages; Links Are Less Important

    Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search "needs very few links to rank pages."Gary reportedly said, "We need very few links to rank pages Over the years we've made links less important."I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick's post where Gary did a rare reply:I shouldn't have...

  • Google Analytics 4: enhanced user data import for audience targeting

    Google this week updated user data import functionality for Google Analytics 4 (GA4) audiences. This update allows data imported via user data import to be immediately utilized as criteria for existing GA4 audiences.

    • Neowin

    Google is investing €600 million to build a third data center in the Netherlands

    Google is bullish on its investment in data centers in the Netherlands as the company is investing €600 million to build a third one in the European country with a huge focus on sustainability.

  • Google Slaps Another Bug Fixing Android 15 Beta Update Onto Pixel

    It has been only 3 days since we shared news of Android 15 Beta 1.1’s arrival and we’re already back to tell you about yet another update. Google just released Android 15 Beta 1.2 as another small update that aims to fix a handful of bugs, all of which must be a big enough deal … Continued Read the original post: Android 15 Beta 1.2 Released in Record Time to Fix More Bugs

  • This Google Update Could Be Tanking Your Traffic. Follow These Steps to Significantly Boost Your Page Views and Revenue Now.

    This crackdown demonstrates Google's commitment to enhancing search result quality and combating manipulative tactics like AI content spam. But it also raises an important question: How can website owners increase organic traffic significantly in this new reality?

  • Malicious Google Ads found promoting a fake IP scanner that just wants to steal your data

    Security researchers find more malware hiding behind bad ads displayed on the Google Ads network.