Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.As a reminder, Google launched ad customizers a decade ago, in 2014. The reminder email was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the email says:Reminder: Ad customizers for text ads, expanded text ads...
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.This was spotted by Mike Hardaker and he shared this screenshot with me on X - here it is:I tried to replicate it, but I was unable to. I suspect this is some sort of weird bug?I mean, I was able to see the normal carousel ads:I also saw the right side ads:And those new vertical tall ads:This...
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concerns, saying, "Chrome has not made any recent updates to its IP protection proposal."Anu detailed out the three top-level concerns advertisers may have with Google Chrome IP masking:(1) For ad location targeting, you’ll only have the option to target...
Looking to win Pokemon battles with Noivern? Here are its weaknesses, resistances, strengths, and best moves to earn more victories.
To be a Charizard expert in Pokemon battles, here's all you need to know about its weaknesses, strengths, best moveset, and more.
Here's everything you need to know about Gastrodon in Pokemon, including its weaknesses, resistances, strengths, and best moves.
Social media users in the Netherlands who earn money promoting goods and services to their audiences can now apply for a certificate to show they stick to the rules for advertising. The Dutch advertising standards authority, data marketing body DDMA and the advertising industry association Bond van Adverteerders have launched the certificate to boost transparency in the so-called “influencer” market. The certificate is currently free but will cost €50 from August. Its use will not be compulsory...
Google is rolling out dark mode to all Google Drive web app users. If you aren't prompted about the new feature, however, you'll need to dig into settings to change your theme.
Excadrill is a formidable force in Pokemon battles and using it well can help you defeat any opponent. So, here's all you need to know about its weaknesses, resistances, strengths, and best moves. Ground and Steel types are some of the best Pokemon in the franchise, so Gen 5 classic Excadrill is highly sought-after among Pokemon Scarlet and Violet players as it combines the two, and is arguably the most powerful Ground/Steel-type in the meta. If you want to use this match-winner to...