Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year.And that is good because both companies saw ad revenues increase the previous quarter and the quarter before that.Google reported total ad sales of $61.66 billion — up from $54.55 billion a year ago.GOOG EarningsThe Google earnings release...
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Google continues its push to bring all of its services’ Reminders feature under one roof over at Google Tasks. This week, it’s Google Keep users that need to be made aware of what’s taking place. As announced, over the next year, Google Keep will have its Reminders automatically saved over to Tasks. This move allows … Continued Read the original post: Google Keep Reminders Will Also Get Saved to Google Tasks
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.As a reminder, Google launched ad customizers a decade ago, in 2014. The reminder email was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the email says:Reminder: Ad customizers for text ads, expanded text ads...
It is good to have choices but too many choices might not be good, said some wise man. Well, here is Google giving you 16 choices of bikes in the shopping ad spot at the top of the Google Search results.This was spotted by Mike Hardaker and he shared this screenshot with me on X - here it is:I tried to replicate it, but I was unable to. I suspect this is some sort of weird bug?I mean, I was able to see the normal carousel ads:I also saw the right side ads:And those new vertical tall ads:This...
New Hampshire is now one of at least 39 states considering measures that would add transparency to AI-generated deepfake ads or calls as political campaigns intensify ahead of the November presidential election.
New Hampshire is now one of at least 39 states considering measures that would add transparency to AI-generated deepfake ads or calls as political campaigns intensify ahead of the November presidential election.
Google is rolling out dark mode to all Google Drive web app users. If you aren't prompted about the new feature, however, you'll need to dig into settings to change your theme.
Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google's algorithms decide to.Google wrote yesterday, "Starting today, publishers can no longer add publications to the Publisher Center." Google added that they are "making this change as part of a transition to roll out automatically created publication pages later this year."In short, you are no longer able to add publications manually in the...
Small businesses could significantly improve their odds by starting the right business at the right time and taking the right steps.
The United Kingdom's Information Commissioner’s Office (ICO) expressed dissatisfaction with Google LLC's efforts to change its advertisement privacy settings, The Wall Street Journal reported citing i