Earnings call: Meta’s Ad Revenue Hits $35.6B, emphasizes role of AI in advertising
by MediaNama
MediaNama— The rise in the price of ads was driven by advertiser demand and was partially offset by impression growth from lower monetizing regions/surfaces (devices used to consume content).
MediaNama—It will take a multi-year investment cycle before Meta’s AI offerings become profitable: Insights from Meta’s Earnings Call. Zuckerberg expressed confidence in monetizing AI through methods like ads and paid access to larger models, leveraging Meta's successful history with scaled technologies.
MediaNama—Earnings Call: Here’s everything Google said about AI in its earnings call for the first quarter of the 2024 financial year. Google 2024 first quarter earnings call webcast revealed an 80% decrease in machine costs associated with SGE responses since the introduction of AI Search Labs
Ars Technica—Customers say Meta’s ad-buying AI blows through budgets in a matter of hours. Based on your point of view, the AI either doesn't work or works too well.